Gio Pagani is a Creative, a Designer, an Architect, a Traveler…
For Gio Pagani, travel is a crucial element in his creative exploration.
Gio Pagani’s world is one of stories, and he delights in sharing them. Travel is his primary source of inspiration, and it acts as a unifying thread in his work, connecting his historical approach to the experiences of different cultures. This allows him to broaden his worldview and discover new creative ideas. By immersing himself in diverse realities and getting to know people from different walks of life, Gio is able to gain new perspectives and expand his cultural knowledge. His works are true testimonies of his inner journey and his constant discovery of the world around him.
Having collaborated with some of the most influential voices in various creative fields, Gio Pagani has decided to create a world of aesthetic experiences that are grounded in lived memories and refined craftsmanship. This fusion of historical periods, avant-garde ideas, and pure materials results in a melting pot of inspiration.
GIOPAGANI is a multiple experience, an absolutely transversal and contaminated taste, which mixes with ease, personality and courage, periods, styles, quotes, genders. The Creative Director’s aesthetic uses the present to quotes the past into the future, to recreate designs rooted in memory, intercepting the new spirit of the times and it is precisely this con-fusion of references that makes it extremely current.
In a fluid society capable of mixing infinite social and cultural varieties, the nostalgic search for reworked aesthetics that unite distant places, with the desire for color and refined materials, are the ingredients to create an eccentric, eclectic, “contemporary”.
A search for strong harmonies between objects, colors and coverings, a modern approach that reinterprets that creative explosion of the first half of the 20th century. An aesthetic rooted in the past, refined in a new contemporaneity.
Just as in fashion, colors, materials and coverings mix much more, there is a great return to interpreting spaces and products that have a very strong heritage. There is a strong search for beauty but for a very personal concept of beauty, without fear of conforming, indeed. The more the space or the product is able to dress the soul of those who will live in it, interpreting it, the more successful it is.
Glamour is for me the adjective that interprets the world we desire, a glamour that seeks strong harmonies between objects, colors and coverings, always with a modern approach that starts from the memory of shapes that I find in that creative explosion that invested the first decades of the 1900s.
Timeless
/’taImləs/
Adjective referred to something that exists beyond the ages, becoming eternally relevant and captivating, like a love that transcends the constraints of time and continues to enchant and inspire long after its inception.
Timeless spaces and objects, drawing strength from the quality and authenticity of materials. Gio Pagani interprets living with a modern, organic, and lasting language, yet at the same time imperfect and based on the subtle balance between contrasts – romanticism and brutality, luxury and poverty, discipline and transgression – creating an aesthetic based on the charm of “disciplined excesses.”
Creating products not devoted to frenzied consumerism, but a choice to accompany the daily life of those who choose them.
An aesthetic that is neither a starting nor an endpoint in the philosophy of living, but a fixed point in time. An interpretation of styles and knowledge belonging to the memory of design that finds new life in this personal vision, made of shapes and materials, crystallizing in a new story narrated by the designer’s creativity.”
